Unilever - Signal: The Adventures of Little Brush Big Brush

Signal, an oral hygiene brand, encouraged children worldwide to brush their teeth more often by turning brushing into an engaging story.

Campaign details

Brand: Unilever - SignalLead agency: R/GA LondonRegion: EMEA

Objective

Signal's social mission is to get families around the world to brush their teeth both in the day and at night. Brushing twice a day, especially at night, has huge positive implications on oral health, yet research showed that most families were still only brushing once a day.

In Bangladesh 93% of families only brush their teeth once a day in addition to 64% in Nigeria and 83% in India. Even more developed countries have significant room for improvement, as 38% of the UK...

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