Unilever - SHIELD: It's Your Move

Shield, a deodorant brand, delivered a campaign in South Africa to market its product Shield MotionSense and create brand awareness.

Campaign details

Brand: Unilever - SHIELDLead agency: GorillaRegion: EMEA

Objectives

Campaign Objective:

Target our mobile-centric audience and build a database.

Drive trial via couponing.

Attain maximum reach and awareness of new Shield MotionSense™.

Create brand awareness through tailored, personal messages to our fans sent via calls and messages.

With the launch of Shield MotionSense™, the world's first anti-perspirant with unique microcapsules activated by movement, the brand wanted to create awareness around the key benefit of the product – releasing fragrance as you move –  by bringing attention to everyday movement.

To assist in delivering this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands