Unilever: Lifebuoy First Line of Defence

Lifebuoy, a soap brand, reached mothers in Indonesia with dynamic banner ads across mobile to inform them of health risks and prevention.

Campaign details

Brand: Unilever / LifebuoyLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

Lifebuoy has been protecting families around the globe for over 110 years. In keeping with this commitment to ensure the health and safety of consumers, the brand has consistently developed high quality and affordable products.

Yet, the brand found themselves facing a startling fact, young children across Indonesia were falling gravely ill due to infectious diseases such as pneumonia and diarrhea. Lifebuoy knew that these diseases could be prevented by the adoption of a few simple hygiene practices.

As the first line of...

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