Unilever: Chat Your Way to Beauty

Dove, a personal care brand by Unilever, launched a chatbot to answer women's hair care problems and better connect with its Indonesian audience.

Campaign details

Brand: Unilever / DoveLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

Beautiful hair is sign of good health, self-confidence and self-love. Yet over 70% of women around the world are never satisfied with the way their hair looks and are often on the lookout for new regimen and solutions.

An in-depth view of digital landscape showed that multiple hair care brands pounced at women, offering them a variety of hair care solutions without necessarily understanding women's needs. Brands were eager to offer a hasty solution while no one was keen to talk to a...

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