Unilever and Cornetto: Unicornetto – Creating Magic with Data

Cornetto, an ice-cream brand, successfully increased sales in Indonesia by launching a campaign that featured its new Unicornetto product heavily on its online campaign video.

Campaign details

Brand: Unilever / CornettoLead Agency: Mindshare IndonesiaRegion: APAC

Objective

Cornetto, the key growth driver for Wall's was challenged with rising competitive options and declining attention span of its teenage target audience. To combat this situation Cornetto decided to capitalize on the growing trend around Unicorn and launch it's variant Unicornetto to deepen engagement of the brand among fickle minded teens.

This teenage target group is very active online and spoilt for content choices making it difficult to grab their attention. The challenge was how to make Unicornetto stand out in the clutter and...

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