Unilever: All Things Hair

Unilever, the consumer goods company, launched an online campaign for its haircare brands in South Africa to raise awareness of its product range.

Campaign details

Brand: UnileverLead agency: The Niche GuysRegion: EMEA

Objectives

The hair category in South Africa is thriving. And with that, comes waves of inferior and cheaper products. Consumers are then left to navigate the confusion in the category; making it harder for them to make decisions.

Unilever's premium portfolio, which consists of TRESemmé and Dove, offers a wide range of product lines. We needed to create a platform for these brands to connect with users, in ways that no other brands could mimic or detract from the efforts of the brands.

So we created...

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