Unilever: U-Win – connecting with consumers through unique value exchange

Unilever, a fast-moving consumer goods company, launched a campaign in the Philippines to gather 20,000 PII data points.

Campaign details

Brand: UnileverLead Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Consumers today are increasingly seeking personalized offers and communications from brands. Unilever understands that first-party data is key for driving personalization at scale, improving market penetration and fueling growth. Starting with the Philippines, Unilever aimed to responsibly capture reliable and verified data at scale, spread across its diverse categories.

As the digital landscape continues to evolve, consumers are now getting smarter and privacy regulations are getting stricter. Big online corporations are taking steps to do this, and in the advent of the likes of Google...

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