Unilever: U-Win – connecting with consumers through unique value exchange

Unilever, a fast-moving consumer goods company, launched a campaign in the Philippines to gather 20,000 PII data points.

Campaign details

Brand: Unilever Lead Agency: Mindshare Philippines Region: APAC

Strategy

Objective

Consumers today are increasingly seeking personalized offers and communications from brands. Unilever understands that first-party data is key for driving personalization at scale, improving market penetration and fueling growth. Starting with the Ph