Unilever: Hindustan Unilever Limited

Hindustan Unilever, a consumer goods company, turned a challenge into an opportunity in India by launching the app Essentials on Wheels, a contactless direct-to-home distribution channel, during the COVID-19 lockdown.

Campaign details

Brand: Hindustan Unilever Limited Agency: Mindshare India

Strategy

Objective

Hindustan Unilever (HUL) witnessed large scale disruption in the supply and movement of goods from factory to retail shelves in the immediate aftermath of the COVID-19 pandemic and the subsequent nationwide lockdown. Panic buying by consumers saw unr