Campaign details
Brand: Hindustan Unilever LimitedAgency: Mindshare India
Strategy
Objective
Hindustan Unilever (HUL) witnessed large scale disruption in the supply and movement of goods from factory to retail shelves in the immediate aftermath of the COVID-19 pandemic and the subsequent nationwide lockdown. Panic buying by consumers saw unruly scenes at retail outlets with unprecedented hoarding of stock, leading to large scale shortages of goods. With most migrant laborers choosing to return to their villages, there was a shortage of manpower in the transport sector and large-scale disruption in the movement of goods. E-commerce platforms also ran out...