Unilever Food Solutions (UFS): Killer recipe 2021

Unilever Food Solutions (UFS), a food service business, launched a campaign to promote 'Killer Recipes' in China to increase sales.

Campaign details

Brand: Unilever Food Solutions (UFS) Lead Agency: Mindshare China Region: APAC

Strategy

Objective

In 2021, we had ambitious goals to take 'Killer Recipe' to the next level.

Across the business, our target was to increase sales, as well as increase product penetration by +45%.