Unilever: 1001 Inspirasi Ramadan

Unilever, the consumer goods company, collaborated with 17 brand teams and scaled its data-driven content operation to execute the largest multi-brand, live-content campaign for Unilever in Indonesia.

Campaign details

Brand: UnileverLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

Ramadan is like Christmas for Indonesian advertisers. Thanks to the annual Ramadan bonus, Indonesians are flush with disposable income and looking for the best deals.

This is a well known insight, which is why advertisers are in a frenzy during the early stages of Ramadan, jockeying for position in a consumer's finite attention span.

Unilever's corporate Ramadan campaign, 1001 Inspirasi Ramadan, has been a staple among Indonesians' browsing habits since its inception three years ago. Each year the campaign looks to push new its strategy...

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