Unilever - Surf: Surf's up! Unlocking Rural Areas in Vietnam Through Hyper-location Mobile Targeting and Experiential Activations

This case study details how Surf, a fabric cleaning brand, partnered with Vietnamese social site Zalo to launch a disruptive perfume variant which would win back consumers.

Campaign details

Brand: Unilever - SurfLead agency: Mindshare VietnamRegion: APAC


Surf operates in a low price segment in the fabric cleaning category in Vietnam. This segment is highly cluttered & competitive with many brands gaining shares...

Not a subscriber?

Schedule your live demo with our team today