UltraTech Cement: How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech, the home building and cement brand, launched a campaign to enhance the brand perception as an 'expert home building companion' in India.

Campaign details

Brand: Aditya Birla Group/UltraTech CementLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Home-Building is an emotional journey for every individual home builder. It is one's identity, pride & badge of competence. 90% of people building a home are doing it for the first time. Also, this is their only chance to build what they aspire. But lack of complete knowledge and no reliable source of information leads to a huge gap between the way they want to build the house and what they know about building the house. This is where UltraTech saw a...

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