Campaign Details
Brand: Ultimate EarsLead Agency: InMobiRegion: APAC
Strategy
Objective
"The revolutionary brand Ultimate Ears has been at the forefront of sound technology with innovative waterproof, virtually indestructible products such as bluetooth speakers, earphones etc. Founded in 1995, the brand is known for providing millennial music lovers an unparalleled experience internationally.
As the brand contemplated the launch of its WonderBoom Bluetooth Speakers in the Indian market, it was faced with a unique challenge. How can Ultimate Ears launch a product in a market as diverse, multicultural and complex as India, ensuring that they reached the...