Ubisoft: Watch Dogs 2

Ubisoft, the French video game publisher, used mobile advertising to simulate a ‘hack’ to promote its upcoming action hacking game, Watch Dogs 2, in the UK.

Campaign details

Brand: UbisoftLead agency: WeveRegion: EMEA

Objectives

Woven into the underbelly of society, the enigmatic world of hacking is as intriguing as it is mysterious. It's no wonder Ubisoft built a huge, cult-like following with Watch Dogs, an open-world action-adventure video game in which the user plays an anti-hero hacker, giving gamers the opportunity to take matters into their own hands and subvert 'the establishment'.

In the run-up to the launch of Watch Dogs 2, Ubisoft needed a launch as intriguing and mysterious as the game itself. Gamers had high expectations for the sequel...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands