Uber: Year With Uber

Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.

Campaign details

Brand: UberLead agency: R/GA SingaporeRegion: APAC

Objectives

Uber is an everyday utility that people become very comfortable using. Its simplicity and ease of use becomes so seamless in peoples' lives that the service can become taken for...