Agency: Arena Media
The strategic objective was to increase market share and store visit, shift people to the online and offline stores of Turkcell, use technology to determine the location-based data.
The target audience was mass but also the people around the TIM (Turkcell offline stores)
Our media strategy was to create a data-based campaign that people around some places that we can cluster and people around Turkcell stores can buy the relevant presents to the people they love.
We determined the data for to understand them and their behaviours.
Creative strategy was around giving relevant messages to the relevant people.
It was a media first campaign.
Strategy adapted to the previous KPIs to drive traffic to the stores and giving relevant messages to the relevant people and make them visit the online and offline stores.