Campaign details
Brand: Turkcell Hello Hope AppAgency: Arena MediaRegion: EMEA
Strategy
Objective
Turkey's leading technology company Turkcell had the mission of easing lives of Syrian refugees via breakthrough innovations in technologies and product. The app 'Hello Hope' is a platform for Syrian refugees helping them to communicate in their daily lives. The app has instant translation, location search, teaching and many other features. The objective was to widen the usage of the app by both Syrians and Turkish people especially in Syrian-dense locations. Public awareness in key refugee- locations was needed for more downloads and...