Turkcell: Fizzy Heartrate

Turkcell, a mobile phone operator, raised awareness of its Fizy online music service in Turkey by giving users song suggestions based on their current mood, measured by their heartbeat.

Campaign details

Brand: Turkcell - FizyAgency: BPN BPN İstanbulRegion: EMEA

Objectives

Raise awareness about Turkcell's Fizy online music service among users and offer them an enriching experience with this content, realizing the communication with a creative media usage shifting target audience into the app

Gaining new users as app downloaders and activating the existing ones via interactive mobile rich media banner.

Target audience

The ones who have smart phones, are interested in music and are accustomed to listening to music online.

Creative strategy

By using instant psychological data and innovative technology, to convey target group...

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