Turkcell - BiP: Series Extra

Turkcell, a leading GSM operator in Turkey, developed a campaign to increase user activity in its messaging app, BIP.

Campaign details

Brand: Turkcell – BiPLead agency: BPN İstanbulRegion: EMEA

Objectives

Bip is the local messaging and video call app of Turkcell, the leading GSM operator in Turkey. It was facing a big challenge in a market that was fully dominated by WhatsApp. After the launch period, Bip had reached a significant amount of downloads by media investment in the launch period. However, keeping people active in the app was the main issue as people spent most of their time in only 3 apps. Regular media investment was not enough to transform downloaders to regular...

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