Turkcell: TV+ Sana Göre İçerik

Turkcell, the mobile phone operator, launched an awareness campaign in Turkey.

Campaign details

Brand: TurkcellLead Agency: MindshareRegion: EMEA

Strategy

Objective

The coronavirus epidemic not only affected everyone in the world in social, psychological and economic areas, but also affected children with autism in many areas. It became even more important to find new and improving routines in the home environment for special children whose routines were disrupted.

Target Audience

Parents who have a child with autism in Turkey.

Creative Strategy

Symptoms of autism: the child's ability to communicate socially is behind his peers. Accordingly, lack of eye contact is among the first signs of autism and...

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