Campaign details
Brand: TurkcellLead Agency: MindshareRegion: EMEA
Strategy
Objective
The coronavirus epidemic not only affected everyone in the world in social, psychological and economic areas, but also affected children with autism in many areas. It became even more important to find new and improving routines in the home environment for special children whose routines were disrupted.
Target Audience
Parents who have a child with autism in Turkey.
Creative Strategy
Symptoms of autism: the child's ability to communicate socially is behind his peers. Accordingly, lack of eye contact is among the first signs of autism and...