Brand: TURKCELLAgency: ARENA MEDIARegion: EMEA
We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.
We managed a video campaign that is targeting to reach the mass audience....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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