Turkcell: Seeing through disabilities

Turkcell, a mobile phone operator, made people in Turkey aware of the struggles of deaf and blind people via its interactive video campaign.

Campaign details

Brand: TURKCELLAgency: ARENA MEDIARegion: EMEA

Strategy

Objective

We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.

We managed a video campaign that is targeting to reach the mass audience....

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