Turkcell: Seeing through disabilities

Turkcell, a mobile phone operator, made people in Turkey aware of the struggles of deaf and blind people via its interactive video campaign.

Campaign details

Brand: TURKCELL Agency: ARENA MEDIA Region: EMEA

Strategy

Objective

We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.

We managed a video campaign that is targeting to reach the mass audience.