Turkcell: PUBG

Turkcell, a mobile phone operator, increased users in Turkey during the COVID-19 pandemic by creating its own gaming channel to attract mobile gamers to its brand.

Campaign details

Brand: Turkcell Agency: Mindshare Region: EMEA

Strategy

Objective

With the COVID-19 pandemic, the hours spent on mobile phones increased four-fold on average during the period consumers spent at home during lockdown. In this period when co

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