Turkcell: Bip Translate

Turkcell, a mobile phone operator, used cross-targeting and internal app data to develop a campaign that successfully introduced its messaging service's new translate feature to Turkish users.

Campaign details

Brand: Turkcell - BipLead agency: Arena MediaRegion: EMEA

Strategy

Objective

Bip is the new application of Turkcell, the leading GSM operator of Turkey, and provides a new-generation instant messaging, audio and video communication experience. Bip is a newcomer in the market, however, with its value in ease of use and due to the absence of any other telecommunication and OTT platform that provides a similar service in Turkey, Bip would have an effective position for making the life easier for its target audience. Unlike Whatsapp, which dominates the market in instant messaging and...

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