Turkcell BiP Messenger: Kazan Kazan (Win-Win) - Be aware, have fun!

Turkcell BiP Messenger, a Turkish messaging app, launched a chatbot-led competition that successfully increased messaging rates and sales for the brand.

Campaign details

Brand: Turkcell BiP MessengerLead agency: 4PLAY Mobile Creative PeopleRegion: EMEA

Strategy

Objective

Kazan Kazan aimed not only to increase environmental awareness of it's target audience but also the sales through a unique format and platform. By doing so, also expected to increase the messaging rate of it's business partner; Turkcell BiP Messenger. Although BiP is one of the most used local messenger app in Turkey and MENA, their need was to take an attention of teens and make them use their platform but since digital consumption is so high, it is a huge...

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