Campaign details

Brand: Turkcell BiP Messenger
Lead agency: 4PLAY Mobile Creative People
Region: EMEA

Strategy

Objective

Kazan Kazan aimed not only to increase environmental awareness of it's target audience but also the sales through a unique format and platform. By doing so, also expected to increase the messaging rate of it's business partner; Turkcell BiP Messenger. Although BiP is one of the most used local messenger app in Turkey and MENA, their need was to take an attention of teens and make them use their platform but since digital consumption is so high, it is a huge challenge to create interest among them. However it's also an opportunity because they are easily getting use to new platforms. The key performance is the chatbot channel that we created in BiP Messenger. Our main measurement are subscribers and attendance to the competition.

Target Audience