Campaign details
Brand: Turkcell BiP MessengerLead agency: 4PLAY Mobile Creative PeopleRegion: EMEA
Strategy
Objective
Kazan Kazan aimed not only to increase environmental awareness of it's target audience but also the sales through a unique format and platform. By doing so, also expected to increase the messaging rate of it's business partner; Turkcell BiP Messenger. Although BiP is one of the most used local messenger app in Turkey and MENA, their need was to take an attention of teens and make them use their platform but since digital consumption is so high, it is a huge...