Campaign details
Brand: Turkcell BiP MessengerLead agency: 4PLAY Mobile Creative PeopleRegion: EMEA
Strategy
Objective
There were 2 main aims which made us create Bi Sohbet. First of all, we recognized the importance of how social taboos create pressure on women in their daily lives and wanted to deal with the issue. Especially in Middle Eastern countries and Turkey, we figured out, even when they try to communicate with a member of the opposite sex, they feel guilty so that our main purpose was just to remind them communication is a basic need and you should...