Tru-Cape Fruit Marketing: Fruit-Full mobile game

Tru-Cape, a fruit exporter, created a mobile game aimed at educating consumers in South Africa about the fruit production process from planting to in-store purchase, in a fun and engaging way.

Campaign details

Brand: Tru-Cape Fruit Marketing Lead Agency: Red Cherry Interactive Region: EMEA

Strategy

Objective

Tru-Cape, Red Cherry and BigBrave partnered to create a mobile game aimed at educating consumers about the process from planting to in-store purchase of apples and pears, in a fun and engaging manner.

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