TRESemme: E-Com Detox

TREsemme, a haircare brand, simplified the path to purchase in time for a new product launch in Vietnam.

Campaign details

Brand: TRESemmeLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Detox or natural treatment is an emerging trend in health & beauty in recent times. When TRESemme launched a new product in the salon detox segment in Vietnam, the objective was simple – How to motivate consumers to try our new product.

Target Audience

E-commerce being one of the priority source for business growth, TRESemme decided to launch an e-commerce campaign with several exclusive packages.

Creative Strategy

However, in the last couple of years, e-Store and e-commerce platforms have flooded Vietnam market making the consumer journey...

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