Campaign details
Brand: TravelokaAgency: TenMax Ad Tech LabRegion: APAC
Campaign video
Strategy
Objective
Traveloka, Southeast Asia's super platform, helps travelers to discover a variety of products and services in terms of transportation, accommodation, and financial services.
In the context of Vietnam's effort to restart and promote tourism recovery in Post-Covid era, Traveloka, aiming to preoccupy the growth, had launched a big promotion on the occasion of the most important, and at the same time as the longest holiday of the Vietnamese - Lunar New Year.
However, Traveloka also confronted certain difficulties, including the fierce competition...