Traveloka: TenMax & Traveloka – target the micro moment with real-time Intention Signal Analysis

Vietnamese travel website Traveloka ran a 100% mobile digital ad campaign to grow audience and market share in 2022.

Campaign details

Brand: TravelokaAgency: TenMax Ad Tech LabRegion: APAC

Campaign video

Strategy

Objective

Traveloka, Southeast Asia's super platform, helps travelers to discover a variety of products and services in terms of transportation, accommodation, and financial services.

In the context of Vietnam's effort to restart and promote tourism recovery in Post-Covid era, Traveloka, aiming to preoccupy the growth, had launched a big promotion on the occasion of the most important, and at the same time as the longest holiday of the Vietnamese - Lunar New Year.

However, Traveloka also confronted certain difficulties, including the fierce competition...

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