Tramontina: Flavor of Songs

Tramontina, a cookware and home appliances brand, created a campaign that used synesthesia to pair songs with recipes, allowing the brand to engage younger Brazilian audiences and show them the best pan to cook their preferred meals in.

Campaign details

Brand: TramontinaLead agency: J.Walter Thompson BrasilRegion: LATAM

Strategy

Objective

To show a pan is a world of possibilities, we decided to open millions of new ones: transforming the songs of the Spotify platform catalogue into flavors.

If music had a taste, what it would be? To answer this question, we used the concepts of synesthesia. Correlated musical parameters of the biggest music platform of the world with cooking ones. Created a huge ingredients database with information in all of these parameters that, combined, generate unique recipes for each song. A digital experience where...

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