T-Mobile Tuesdays

Mobile operator T-Mobile’s multichannel activation, spearheaded by a Super Bowl ad, launched its partnership with fast-food brand Taco Bell, as part of a customer reward programme in the US.

Campaign details

Brand: T-MobileLead Agency: The Marketing StoreRegion: North America

Objective

As the Un-carrier®, our goal is to make customers feel appreciated in an industry that historically hasn't treated people right. T-Mobile Tuesdays is our customer appreciation program that allows us to thank our customers with free stuff, no strings attached.

After two years of thankings, we were looking for another way to increase program awareness, participation and ultimately further drive brand love. It was time to make a big step forward in the program by announcing a new partnership that we knew would appeal...

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