The Gatorade Company: Propel on Pandora

Propel, a fitness water, partnered with Pandora, a music-streaming brand, to drive product awareness and purchase intent in the US, using rich media units.

Campaign details

Brand: GatoradeLead agency: OMDRegion: North America

Objectives

Propel, a fitness water and part of The Gatorade Company, recently partnered with Pandora to drive awareness of their products' hydrating benefits and to make Propel Water a top-of-mind beverage choice for exercisers. Propel wanted to reach passionate exercisers who workout four days a week and believe exercise is an integral part of a healthy life. Pandora's music platform was a natural fit for the campaign because the right tunes are critical to getting a good workout. Pandora and Propel came together to create a campaign...

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