The Future of Mobile Search Ads

Akbank, a bank, targeted its ads to the right audiences in Turkey, which drove a 36% increase in digital sales.

Campaign details

Brand: AkbankAgency: PNC/HYPERegion: EMEA

Strategy

Objective

Decades of search advertising has proven. One of the biggest obstacles for search advertisers is to increase sales online and stay cost-effective at the same time. And especially when the market is already competitive and saturated, it's not easy to stay ahead of the competition.

As the machine learning has flourished, smart bidding options help advertisers to reach their goals based on their KPIs in the AdWords Search Advertising. The one thing almost everyone forgets is that search advertising is a zero-sum game with your competitors. In...

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Insights Team
Bray Leino

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