The Ad Council: GoVoteBot

The Ad Council, a non-profit organization, used a Facebook messenger chatbot to encourage Americans to vote in the presidential election by providing voting information in an easy-to-use format.

Campaign details

Brand: The Ad CouncilLead agency: R/GARegion: North America

Objectives

We started by recognizing two main truths about the voting process. First, 43% of eligible voters did not vote in the 2012 presidential election. That's roughly 93,000,000 citizens. Second, the process is extremely confusing and hard to navigate as a first-time, young, or even experienced voter. To make matters worse, registration dates and deadlines vary across all 50 states, and can even be different across localities within a state. Our goal was to create a simple, straight-forward, easy-to-use solution to give people the information...

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