The Maybelline Snapchat Hack

This case study explains how Maybelline, a cosmetics brand, marketed its foundation in Singapore, a small market of consumers who are difficult to engage.

Campaign details

Brand: MaybellineLead agency: TBWA\ SingaporeRegion: APAC

Objective

Singapore is notorious for being a small, savvy market of consumers who are difficult to engage, especially when it comes to beauty marketing – our target audience are...