The Ad Council: GoVoteBot

The Ad Council, a non-profit organization, used a Facebook messenger chatbot to encourage Americans to vote in the presidential election by providing voting information in an easy-to-use format.

Campaign details

Brand: The Ad Council Lead agency: R/GA Region: North America

Objectives

We started by recognizing two main truths about the voting process. First, 43% of eligible voters did not vote in the 2012 presidential election. That's roughly 93,0

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