Telkomsel - Digital Lifestyle: Pulang-Pulang Ganteng

Telkomsel DLS, the telecom's digital lifestyle division, generated exposure in Indonesia by creating a virtual barbershop on Instagram using celebrity influencers.

Campaign details

Brand: Telkomsel - Digital LifestyleLead agency: Narrada CommunicationRegion: APAC

Objectives

Telkomsel - DLS division (Digital LifeStyle) consists of various products; games, music & video contents, needs a means to promote them simultaneously.

Target audience

Our target audience are Indonesian young adults & millennials who are highly exposed to social media through their mobile phones and are digitally savvy. They also prefer watching videos on their mobile phone prior to TV or cinema.

Creative strategy

During Ramadan (Muslim fasting month), video watching time significantly increases especially 1-2 hours before fast breaking. But instead of...

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