Campaign details
Brand: Telkomsel - Digital LifestyleLead agency: Narrada CommunicationRegion: APAC
Objectives
Telkomsel - DLS division (Digital LifeStyle) consists of various products; games, music & video contents, needs a means to promote them simultaneously.
Target audience
Our target audience are Indonesian young adults & millennials who are highly exposed to social media through their mobile phones and are digitally savvy. They also prefer watching videos on their mobile phone prior to TV or cinema.
Creative strategy
During Ramadan (Muslim fasting month), video watching time significantly increases especially 1-2 hours before fast breaking. But instead of...