Campaign details
Brand: Telekom Deutschland GmbHLead agency: DDB Group GermanyRegion: EMEA
Strategy
Objective
MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of entertainment on an innovative interface and revolutionizes TV-watching in Germany. In 2018, the service underwent a major relaunch to attract more potential customers and stay competitive in a rapidly growing market of entertainment services with internationally operating companies like Amazon Prime Video and Netflix. Besides the fact that the product is in general attractive for a larger group of consumers, particularly one...