Telekom Deutschland GmbH: The world's first mobile interactive comedy show on Whatsapp

Telekom Deutschland, a telecommunications provider, launched a WhatsApp comedy show, featuring two of Germany's most famous actors, to introduce its relaunched entertainment platform.

Campaign details

Brand: Telekom Deutschland GmbHLead agency: DDB Group GermanyRegion: EMEA

Strategy

Objective

MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of entertainment on an innovative interface and revolutionizes TV-watching in Germany. In 2018, the service underwent a major relaunch to attract more potential customers and stay competitive in a rapidly growing market of entertainment services with internationally operating companies like Amazon Prime Video and Netflix. Besides the fact that the product is in general attractive for a larger group of consumers, particularly one...

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