TD Ameritrade: Cognitive Education Platform

TD Ameritrade, a brokerage firm, built an interactive mobile tool in collaboration with IBM Watson, a cognitive system, to help offer personalised curriculums for investors in the US.

Campaign details

Brand: TD AmeritradeLead agency: Havas New YorkRegion: North America


TD Ameritrade is moving toward a more personalized approach to serving content in a way that brings value to traders and investors through technology and enhanced user experience. We saw an opportunity to deliver best-in-class educational resources in a personalized way by working with IBM Watson. We set out to get clients more engaged with their own portfolios through education, because more engaged clients are better investors.

Target audience

Consumers 45+ with the potential for $1-5MM in investible assets by the time they...

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