Brand: TD AmeritradeLead agency: Havas New YorkRegion: North America
TD Ameritrade is moving toward a more personalized approach to serving content in a way that brings value to traders and investors through technology and enhanced user experience. We saw an opportunity to deliver best-in-class educational resources in a personalized way by working with IBM Watson. We set out to get clients more engaged with their own portfolios through education, because more engaged clients are better investors.
Consumers 45+ with the potential for $1-5MM in investible assets by the time they...