Target Media: The Commuter Mini Game

Studio Canal, a film production and distribution company, was able to reach its UK target audience with a unique mini-game format that drove unprecedented engagements rates and clicks to point-of-sales sites.

Campaign details

Brand: Target MediaLead Agency: Gameloft Advertising SolutionsRegion: EMEA

Strategy

Objective

The objective of the campaign for Studio Canal was to excite the young adult and millennial audience with the release of The Commuter film and ultimately...