Target Media: The Commuter Mini Game

Studio Canal, a film production and distribution company, was able to reach its UK target audience with a unique mini-game format that drove unprecedented engagements rates and clicks to point-of-sales sites.

Campaign details

Brand: Target MediaLead Agency: Gameloft Advertising SolutionsRegion: EMEA

Strategy

Objective

The objective of the campaign for Studio Canal was to excite the young adult and millennial audience with the release of The Commuter film and ultimately drive traffic to point of purchase.

A key focus for the advertising was to utilise an innovative use of mobile that would engage their target audience. Their media agency Target and Gameloft Advertising Solutions worked to deliver an exciting mini game experience, utilising film assets, film locations and starring actor likenesses. The campaign was repeated for the...

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