Tan Hiep Phat: 5s Online and THP go from the living rooms to fans' hands

Tan Hiep Phat Group (THP), Vietnam's leading non-carbonated beverage company, launched a campaign to raise brand awareness.

Campaign details

Brand: Tan Hiep PhatLead agency: Inspirato MediaRegion: APAC

Objectives

Tan Hiep Phat Group (THP) are Vietnam's leading non-carbonated beverage company. THP is a well-known local success story. From humble beginnings in 1994, Dr Tran acquired an old production line from Saigon Beer which he refurbished himself. Today THP boasts 4,000 Vietnamese employees across four production facilities. Their brands lead in several beverage categories and the company now exports to 16 different markets including China and Australia. In an increasingly competitive marketplace, consumer awareness and favorability is increasingly important to THP. Their traditional TV...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands