Campaign details
Brand: TAILead Agency: Mediacore SolutionsRegion: EMEA
Strategy
Objective
The digital marketing campaign of the TAI University Arts Center, which offers 32 artistic degrees, including official university degrees, master's degrees and other studies, was launched with the fundamental and priority objective of generating knowledge of the TAI brand, in a moment of changes for the center, with a renewal of the visual identity and a new web with a different domain.
Similarly, as secondary objectives were marked the challenges of increasing market penetration of the center in a very specific educational sector as the...