TAI: The transforming power of arts in digital marketing

TAI University Arts Center, a university art school, refreshed its online identity and promoted its brand to new audiences by launching a cross-media campaign with real-time targeting.

Campaign details

Brand: TAILead Agency: Mediacore SolutionsRegion: EMEA

Strategy

Objective

The digital marketing campaign of the TAI University Arts Center, which offers 32 artistic degrees, including official university degrees, master's degrees and other studies, was launched with the fundamental and priority objective of generating knowledge of the TAI brand, in a moment of changes for the center, with a renewal of the visual identity and a new web with a different domain.

Similarly, as secondary objectives were marked the challenges of increasing market penetration of the center in a very specific educational sector as the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands