Campaign details

Brand: Swimco
Lead Agency: Simpli.fi
Region: North America

Objective

A leading swimwear retailer in Canada, Swimco, was looking to effectively reach their target audience and increase foot traffic into their stores in the months leading up to summer. Because nomenclature, local preferences, and buying habits vary from city to city across the country, brands with numerous physical locations like Swimco often find it difficult to successfully target their advertising campaigns with highly localized audiences. It is a challenge to reach a precise audience in multiple geographic areas and to stand out from the competition in a crowded marketplace, let alone increase foot traffic to individual locations.

They enlisted their marketing agency, Bloom, and Simpli.fi to take advantage of advanced geo-fencing technology to precisely target swimwear shoppers and track online-to-offline conversions. The goal was to increase physical foot traffic to over 20 Swimco store locations across Canada, gauged by Simpli.fi's Geo-Conversion Lift metrics.

Target Audience