Campaign details
Brand: SwimcoLead Agency:Simpli.fiRegion: North America
Objective
A leading swimwear retailer in Canada, Swimco, was looking to effectively reach their target audience and increase foot traffic into their stores in the months leading up to summer. Because nomenclature, local preferences, and buying habits vary from city to city across the country, brands with numerous physical locations like Swimco often find it difficult to successfully target their advertising campaigns with highly localized audiences. It is a challenge to reach a precise audience in multiple geographic areas and to stand out from the competition in a...