Sunsilk: Belive in yourself

Sunsilk, a haircare brand, used social media and celebrity endorsement to increase brand awareness and sales in Vietnam.

Campaign details

Brand: SunsilkLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Growing up to adulthood is not easy. It comes with many challenges. Particularly for young girls. Family problem, poor performance in studies or even bodily deformities can destroy self-confidence.

Target Audience

Understanding girls’ needs for a trusted friend who can help to inspire them to be strong enough to make their own decisions and follow their dreams, Sunsilk wants to be that friend. Sunsilk believes each girl has her own talent and her own story to write, regardless her defects, as long as she believes on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands