Subway: You're the Chef

Subway, the fast food chain, used targeted mobile advertising to let consumers know how close the nearest store was to them to increase footfall in France.

Campaign details

Brand: Subway FranceAgency: S4MRegion: EMEA

Objectives

Subway France was looking to leverage location data from mobile devices and programmatic audience targeting to boost visits into restaurants and bridge offline results from a digital mobile campaign. Prior to the campaign, a control group of audiences versus an exposed group of audiences were defined in order to evaluate campaign impact. The campaign also set out to target users within the vicinity of four different competitor restaurants, to convert other brand-loyal fast food consumers as well as around Subway restaurants in France. The initial goal was...

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