Strongbow: Taste the Chill Cider

Strongbow, a brand of cider, positioned itself as a 'chill' brand promoting optimism and positivity during the COVID-19 pandemic in Vietnam with its campaign Taste the Chill Cider.

Campaign details

Brand: Strongbow Agency: Red Star Region: APAC

Strategy

Objective

Strongbow is the pioneer in establishing the 'chill' cultural phenomenon among millennials, providing a trendy, modern lifestyle for young Vietnamese drinkers. It previously

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