Campaign details
Brand: StingLead Agency: ADTIMARegion: Vietnam
Strategy
Objective
The Vietnam energy drink market is an incredibly prolific market with an estimated value of 1.4 billion USD - average annual growth of 10%. Among many players competing in this fragmented market, Sting is leading the growth with its signature product Sting Red Strawberry, accounting for more than 30% of total Energy Drink Market Volume Share. This product has redefined Vietnamese consumer’s definition of Energy Drink prototype via its iconic RED color and refreshing taste.
To maintain its leading position, Sting needed to make a break-through...