Sting: STING X ASIAD - Most recognizable online campaign hijacked the biggest Vietnam milestone in 2018

Sting, a carbonated energy drink, leveraged the Asiad 2018 games to promote the brand across digital and social engagements with the Vietnam teams and athletes.

Campaign details

Brand: StingLead Agency: ADTIMARegion: Vietnam

Strategy

Objective

The Vietnam energy drink market is an incredibly prolific market with an estimated value of 1.4 billion USD - average annual growth of 10%. Among many players competing in this fragmented market, Sting is leading the growth with its signature product Sting Red Strawberry, accounting for more than 30% of total Energy Drink Market Volume Share. This product has redefined Vietnamese consumer’s definition of Energy Drink prototype via its iconic RED color and refreshing taste.

To maintain its leading position, Sting needed to make a break-through...

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