Brand: stc KuwaitAgency: UM MENATRegion: EMEA
The 2022 World Cup was a magical occasion for soccer fans around the world, with no shortage of celebrations (and commiserations.) But the tournament also presented a huge advertising opportunity for market-leading telecommunications provider STC Kuwait, who wanted to engage with a growing audience of younger customers and capitalise on the excitement associated with the nearby World Cup.
However, STC was operating in a challenging market.
A World Cup already creates intense competition for advertisers like STC, as brands across the globe pour enormous budgets...