StarPlus: The Great Indian Laughter Challenge

StarPlus, an Indian pay television channel, promoted its TV show's message of de-stressing by launching a mobile ad that progressed as people laughed at it.

Campaign Details

Advertiser/Brand: StarPlusLead Agency: mCanvas AdvertisingRegion: APAC

Strategy

Objective

Reality TV show The Great Indian Laughter Challenge reached out to mobile users to engage with them through their Laughter Meter. The objective of the campaign was to reach out to the target audience in a way the users have never experienced before while subtly bringing out the show's overall de-stressing messaging.

Target Audience

Extending the ideology of The Great Indian Laughter Challenge, the show wanted the urban audiences to de-stress a bit from their lifestyles and join the laughter riot that they have been...

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